E-commerce website development on WordPress mostly comes with recommendations to install WooCommerce. But, you can use Ecwid as a WordPress eCommerce plugin that gives tough competition to WooCommerce and offers unique features.
Are you confused between Ecwid and WooCommerce to build your WordPress-based online store?
Find out the comparison between Ecwid vs WooCommerce based on their features that would help you to make the right choice.
Features of Ecwid
Here are the key features:
- Direct integration with WordPress, various social media platforms, and other website builders.
- An individual dashboard to manage your e-commerce website. With the robust online tools, you can leverage WordPress for blogging, and still, you need to handle two dashboards.
- Access to multiple themes and extensions yet they are not sufficient in terms of what you get via WordPress.
- The fully customizable store that is different from WordPress
- Support for countless products with the perfect pricing plan
- Direct selling via platforms such as Amazon, Facebook, and Instagram
- Product settings for features such as custom shipping charges, filters, and variants
- Full inventory and order management
- Email marketing system and other automated emails for features like abandoned carts
- Marketing tools to sell on social media, list on search engines, send coupons, and configure SEO
- Reports and statistics that support Google Analytics and social pixels
- Support more than 40 payment gateways
Features of WooCommerce
Here are the key features:
- Direct integration with WordPress
- No requirement for an individual dashboard as it functions on WordPress
- Access to diverse themes and extensions
- Access to WordPress customization tools and integrated blogging
- Support for endless products
- Product reviews and ratings
- Product settings such as affiliates, variants, and shipping facilities
- Order and inventory management
- Automated shop emails along with built-in templates
- In-built marketing with elements such as coupons, SEO, and related products
- Comprehensive reports to see trends and sales
- Support for more than 400 payment gateways and recurring payments
Ecwid focuses on offering important online store tools built into the system rather than several extensions needed for WooCommerce. Though you have to pay for them, Ecwid features’ power yet simplicity is worth the charges.
Ecwid vs WooCommerce – What are their USPs?
To choose the right e-commerce plugin among Ecwid and WooCommerce, you need to know the USPs of both of the options.
Ecwid offers an eCommerce platform that helps you to sell your products globally from the WordPress website to Amazon to POS. It is the best option to grow your business if you want to sell on multiple channels including Facebook, Amazon, and WordPress websites. It supports all types of website builders including WordPress.
WooCommerce is a free e-commerce plugin that converts a WordPress website into a functional online store. As a growing brand that sells on WordPress or already has a WordPress website and wants to add an online store, you should go for WooCommerce as that only works with WordPress.
Ecwid vs WooCommerce – Which is the Best Option for Your Ecommerce Website
Ecwid is user-friendly with a strong interface and high-quality features that offer customer support. Choose Ecwid if it suits your e-commerce website requirements.
WooCommerce is the right choice if you want to build a bigger store with minimum capital. It functions well on the WordPress dashboard, has plenty of resources, and integrates with several other tools.
When it comes to building an enticing online store with excellent built-in features and dedicated customer support, Ecwid can be a better option.