Informational Websites

The informational website is perhaps the simplest of all websites. Congressmen, doctors, lawyers, accountants, real estate agents and skilled craftsmen use informational websites to display their works, and describe their services while the actual business transactions or services they perform occur offline.

PURPOSE

The purpose of the informational website is to allow people to learn more about who you are and what you do. More often than not, people would rather do their research before having to contact you. The informational site serves this purpose well for people can visit your site at any time of day or night. It doesn’t matter if you’re on vacation or working on a project. Your site can still serve information to prospective clients without taking up a minute of your time.

The informational site gives you the ability to display as much knowledge and expertise as possible. With the Internet becoming a mainstream source of information, people are going to spend extra time researching from a variety of sources before taking action. You will indirectly build a rapport with your visitors if the site has detailed explanations and pictures. The more they trust you and your knowledge, the more likely they will contact you or use your services.

HOW IT WORKS

Informational websites are used for displaying text and pictures to visitors
An informational website allows users to learn more about you and what services you provide by visiting your site. With your contact information displayed online, they’ll be able to get in touch with you by phone or by e-mailing you through the website. You’ll then be able to provide your services to these people offline.

It’s important to include a variety of content in your site when creating an informational website. Using text, pictures and even video will further solidify your position of authority. Once created, you can then drive visitors to your site to learn more about who you are and what you do.

While it’s important to have solid, rich content on your site, it’s also crucial to solicit action. Once your visitors have found the content they’re looking for, it’s imperative to get them to take the next step to contact you.

Be sure to include several easy-to-use methods of getting in touch with you. Listing your phone number on your site or providing visitors the means to e-mail you with an online contact form keeps everything easy for your visitor. This will ensure that they’ll choose to work with you over a competitor. Once they contact you, you can then answer their questions or provide the necessary services they require.

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