Who doesn’t love to go to the shopping mall and shop to the heart’s content right? Well, Wanelo (derived from the amalgamation of “want-need-love”) offers you that experience but from the comfort of your own house. Wanelo is a one-stop destination for all your requirements and the easy features make shopping your newest guilty pleasure!
Over the years, Wanelo has gained a lot of popularity. Thanks to the service quality and customer experience they offer. If you want to develop a marketplace like Wanelo, you can also monetize this platform and make huge profits.
What Is Wanelo Marketplace?
For the uninitiated, Wanelo is a form of a digital shopping mall that allows users to buy anything they want in a very simple process. It is believed that Wanelo has a wide variety of products to offer and the net product count has even surpassed 12million a few months back. Interesting, right?
The platform is more of an e-commerce portal and users can choose to download the Wanelo application which will make it easier for them to make the purchases. Wanelo can easily be defined as a paradise for all the shopping lovers, specifically the ones who are active and indulge in shopping very regularly.
Wanelo was founded in the year 2012, and since that year it has completely changed the meaning of shopping for shoppers. Who had ever thought that you can look at millions of products but without even needing to go anywhere? Be it the big brand names or small independent sellers, Wanelo has it all!
You will get a myriad of products once you log in to your Wanelo account and the easiest way to proceed is by downloading the dedicated application. The website is also quite easily accessible from both your PC as well as your mobile phone.
A marketplace like Wanelo can bring in a lot of opportunities for the marketplace owner. So, if you want to launch a marketplace like Wanelo, you must hire a marketplace developer to do the job professionally.
What Makes Wanelo So Popular?
There is common precedence among users as to why a marketplace like Wanelo has garnered so much popularity. Today it is believed that the annual turnover of Wanelo is par excellence and they tend to have eight to ten million users who are registered with the Wanelo app and website. Sounds quite surreal, right?
So, imagine if you also build a marketplace like Wanelo, how much you can gain from that?
Such is the popularity of this platform that it would not be an exaggeration to say that Wanelo tends to appeal to the teenage crowd a lot. Very often you will see that your teenage daughter or even niece and nephews are hooked on the application even if they do not end up buying anything. Why so?
Let us explain the features that make Wanelo so popular among users.
Easy Buying Procedure
The best thing about using Wanelo is that it is very simple to use. Be it the signing up process where you can just register your email id to have a dedicated account or you can simply log in with your Facebook account as well. Once you are done with this procedure, the Wanelo application or site opens forth for a customized experience.
The buying procedure is also very simple and you can easily find a product by just typing on the dedicated hashtag. It is this easy accessibility of the application that has ensured that over the years it garners such handsome popularity amongst the crowd.
If you also plan to develop a marketplace like Wanelo, you must also put a special focus on customer convenience.
Wide Variety
Another primary reason why a Wanelo marketplace has garnered so much popularity is because of the options that it has brought forth. Your regular mall will offer you only quite a few stores while Wanelo is a digital mall that will bring forth thousands of options. Not only that, you can choose to buy from big brands and can also rely on the small boutiques as well.
If you are an active online buyer, you would know that many of the times it happens as such that small names offer what big brands cannot. This is the beauty of Wanelo as well. They tend to provide small stores with a platform and the users get spoiled by choices. You would be surprised to know that there are more than 50 million products registered with Wanelo!
Your new marketplace like Wanelo may take some time to get you the desired profits. However, if the platform (mobile app and website) is able to offer a good User experience while they navigate through it, you can expect to gain customer’s trust easily and start making profits from the beginning. So, if you want to explore the business opportunities in the online scenario, then you must start with your plan to develop a marketplace like Wanelo.
Interaction
The one factor which makes Wanelo different from any other regular e-commerce portal is how they offer the platform to interact. It would not be wrong to say that Wanelo is like a social media shopping platform. Not only can you buy products, but you could also choose to follow your favourite stores as well.
Once you follow these stores, you would be able to view their products as well as new launches regularly. Sounds very different yet interesting right? The best thing is that just like Instagram and Facebook, in Wanelo well you can choose to see the trending items for the day.
The more you streamline your search and develop a liking for certain genres, the Wanelo interface will ensure that they bring forth such options for you. This ensures a customized shopping experience for the users.
And, as a business owner, if you want to make profits from a marketplace like Wanelo, you must ensure that your customers have a great experience while shopping on your site or app.
How Does Wanelo Make Profit?
Now the most vital question arises as to how sellers make a profit when they get attached to a marketplace like Wanelo. We have already put into perspective that it is not only big brands, but there are numerous small names as well as boutiques that are an intricate part of Wanelo. So how does the process work and what enables the sellers to make a profit?
If we talk about recent history, there have been numerous small businesses that have made a startling turnover just by relying on Wanelo. The best thing about Wanelo is that it has offered sellers that much-needed platform that they were lagging all these years. Some of the easiest ways as to how these process works include the following:
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Buy On Wanelo
The buy on Wanelo is a feature that enables buyers to buy easily from the Wanelo application itself. Previously it used to happen that the sellers had to provide a link that would redirect the users to the website from where they could buy. But not anymore!
Recently, Wanelo came up with the “Buy On Wanelo” feature and it certainly worked miracles. All that was needed on behalf of the sellers is to submit their list of products and let it sync so that the direct purchase option can be easily accessed.
The best thing about the buy on Wanelo feature is that it has saved users the extra perils of being redirected to the specific website. This has in turn led to high sales for the small scale business owners.
A marketplace like Wanelo can bring in a lot of business opportunities and profit making avenues.
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Commission Based
Did you know that Wanelo is a marketplace that will not charge you anything to list your product? All you would need to do is have a Shopify account so that you can showcase your products very easily. Not only that, you are charged a 15% commission rate only when you sell a product from the Wanelo platform.
This has been a blessing for all the sellers that are listed on Wanelo. Because one does not have to pay for the listing of the products, you can choose to list your products and only have to pay only when you make a decisive sale. In a way, this has boosted especially the small scale business owners in a massive proforma.
Wanelo is a platform that has completely changed the definition of digital shopping and has been a messiah for both the sellers as well as the buyers. Specifically, the options like trending and adding stories do boost your sales and ensure that your profit margin rises.