Why Do You Need Wholesale Trade Website Design

A website is the first and foremost contact point for any business, and it has become the most important aspect of all businesses if they want to have an online presence. And, no business these days can run without having a strong online presence. So, if you are into wholesale trade, you also need to go for wholesale trade website design and build a solid ground for your clients and customers.

It was all in the past when most B2B businesses used to take part in in-person meetings. But the influence of the internet on the lives of people from around the world has made it imperative to have a strong web portfolio for all whole trade businesses.

The wholesale business is entirely a transaction between wholesalers, and retailers need to look professional so as to attract customers and encourage them to buy products from you in bulk. A robust and professional-looking wholesale trade website design is a must to build successful and reliable communication between your target customers and your business.

Whether you are into Automobile Wholesaling, Auto Parts Wholesaling, Tire Wholesaling, Used Car Parts Wholesaling, or Recyclable Material Wholesaling, you would need a specialized website of your own to connect with your target group and build business relations.

Business in Cattle & Hog Wholesaling, Plastics Wholesaling, Chemical Wholesaling, Gasoline & Petroleum Bulk Stations, Gasoline & Petroleum Wholesaling, Beer Wholesaling, Wine & Spirits Wholesaling, Farm Supplies Wholesaling, Book, Magazine & Newspaper Wholesaling, Flower & Nursery Stock Wholesaling, Cigarette & Tobacco Products Wholesaling, Paint Wholesaling, and Wholesale Trade Agents and Brokers must ensure to hire a professional website development agency to build their business website.

Hire a website development agency that has experience in designing and developing wholesale trade websites and let them come up with a stunning business website that would act as a platform to get new orders.

Things To Remember While Opting For Wholesale Trade Website Design

Business Goals

It is important to consider your business goals before you decide to develop a website. Consider the prospects that can bring value to your business. Add features to showcase your products and the volume you can dispatch to meet your customer’s needs. Discuss all the aspects of your wholesale trade business with the website development agency so that they can build a custom website for your business.

Speak to the website design team to have a simple yet good user interface with faster navigation from page to page. Ensure no more than 2 seconds of page loading time; rather, the lesser, the better.

Salient Points of your Business

The wholesale trade company website design must be unique and be able to showcase all the salient features of your wholesale business and, at the same time, be able to attract customers. Hire web developers who have experience in building wholesale trade websites in the past.

As you would receive orders to deliver products in bulk, you would be able to manage deliveries of products efficiently within the timeline. So, never forget to mention your capacities on the website so that your prospective customers get an idea about the services along with the product quality you are going to deliver.

Products and Services

The wholesale trade website design must consist of detailed information about the products and also other associated services to fulfill the orders. Your customers will get an idea about what they are going to get once they place an order for the same and can be prepared accordingly.

Hire a web development company with industry experience in building such commercial eCommerce websites and bring value to your business. Speak to the web development agency before you hire a developer and hand over the task of developing a business website for your wholesale trade.

Cost of the Products

The cost of the materials or products is an important aspect to consider while buying them wholesale. Your eCommerce business website should have transparent information about what the clients will need to pay if they buy products in volume. Discuss your requirements thoroughly with the web design company to ensure all the relevant features and information on the website.

Giving a fair idea about the product costs to your target group will increase the chances of getting orders. And, if you build a custom website for your wholesale trade, you must put clear information about the product cost and other relevant information to encourage your customers to place an order for the same.

So, you may display the pricing of various products on your website and ask the web developers to put every relevant information clearly while working on the website development project.

Ease and Convenience of Use

When a wholesale trade website design is done professionally, it offers many benefits to its owners. You can offer a simple ordering process for the retail store owners so that they can place orders for bulk materials easily.

When you are about to start with the project of designing and developing wholesale trade websites, you must ensure that you are able to add new product descriptions, edit the existing ones, along with pricing and other necessary information.

How to Choose A Web Design Company

Professional Approach

While hiring a website designing agency for developing your business website, you must consider how professional they are. You may check out their past work portfolio to know the kind of work and also know the quality of their work.

Whether you are into Furniture Wholesaling, Home Furnishing Wholesaling, Toy & Craft Supplies Wholesaling, Jewelry & Watch Wholesaling, Paper Wholesaling, or Office Stationery Wholesaling, you would need to hire a website development agency with relevant experience in the field and who has a professional approach towards their work.

Speak to them before collaborating with the web designing agency and handing them your project to understand how they operate and what way you will be gaining from them.

Experience In Web Design And Development

The work experience of the web development company matters when it comes to handing them the project of your wholesale trade website design. After all, a good website is one that offers the best quality user interface and user experience. Having relevant experience will help them build a custom website for your wholesale business and also be able to attract your clients through the website. .

It is better to hold multiple rounds of meetings with the website design and development team to convey your expectations from the project of designing and developing wholesale trade websites. The technical team will also learn about your expectations and put in every effort to deliver work as per your expectations.

Also, make sure that your wholesale business website is integrated with other back-end systems such as ERP and CRM. You will have the advantage of knowing about all the unified data and process automation. You will know about critical operations like accounting, inventory management, order tracking, and other necessary aspects of the business and accordingly manage it.

Expertise In Latest Technologies

Technology is changing with every passing day. In fact, it is evolving. So, it is better to hire a website developer or a web development company whose team is updated with the latest technology in their field.

The experts will be able to utilize all their knowledge and expertise in building your wholesale trade website and make it convenient for the users while navigating from one page to another. As user interface and user experience matter the most when holding customers’ interest on a website page, you must ensure to get it developed by someone who has the necessary experience and expertise in the field.

Cost of Website Development

You must consider the cost of website development before hiring a team of developers. Speak to them about all the necessary features you want to add to the wholesale trade website and accordingly seek a rate quotation.

A professional web design company will give you a competitive rate for high-end work and let you enjoy running your business efficiently and getting orders from new customers who just happen to visit your business website.

Find out the cost of the website development project before finalizing the team of developers that you want to hire for the same.

Customer Service

Customer service is the most important aspect to consider before hiring a web development team. As a customer, you must know what you are going to get and also you would be attended to if you have any questions or queries about the work. So, choose a professional web designing agency that offers the best customer service in the industry.

Hand over the project to an agency that has a market reputation of offering high-end customer service before finalizing the project of designing and developing websites with them.

Specifications And Pages You Must Add In The Wholesale Trade Websites

Home Page (Landing Page)

A wholesale trade company website design has many layers and intricate detailing to follow. Initially, the priority should be on the home page or the landing page of the website. This is the face of the website. When a visitor enters your website, they will land directly on your home page. Hence, it must be the directory or guide to all the web pages listed under the website.

Professionally speaking, you may have to hire web developers to set the home page right. It should be organized, have symmetry and order and provide all the links to different web pages. For a wholesale trade website, it is important to specify items and may even require categorizing them.

For wholesale trade websites, the home page will feature popular products, offers, and other details and a way to find all other products available under their online store. It should only feature relevant content that has been popular to the clients, as well as unique offerings that that company wishes to promote.

About Us Page

In wholesale trade website design, it is essential to include an About Us page. This is the page that provides all the information regarding the company. This web page is crucial for both the visitor and the company. This particular section contains a summary of the things that they do and have achieved in the past, along with contact information.

For the company, the About Us page provides an opportunity to flex its authenticity. On the other hand, the visitor gets to know in-depth about the company and its products. The web design company is the architect behind all this and also adds up ideas to make it more digestible to its audiences.

Having crisp content is of utmost importance for businesses like Footwear Wholesaling, Grocery Wholesaling, Frozen Food Wholesaling, Dairy Wholesaling, Egg & Poultry Wholesaling, Confectionery Wholesaling, Fish & Seafood Wholesaling, Wheat & Soybean Wholesaling, Soft Drink, Fruit & Vegetable Wholesaling, Baked Goods & Other Grocery Wholesaling, and Corn, Beef & Pork Wholesaling.

Product Listings

It is important to have a separate page for product listings. Your customers and page visitors will be able to locate the required products and also get relevant information for the same. Having necessary information like product quality, raw materials used, delivery time, and other important and relevant features about the products will help your customers make a positive decision about purchasing products from your company. This will help you gain more orders than usual and make more profits.

If you run a business in Industrial Machinery & Equipment Wholesaling, Industrial Supplies Wholesaling, Janitorial Equipment Supply Wholesaling, Aircraft, Marine & Railroad Transportation Equipment Wholesaling, Sporting Goods Wholesaling, Piece Goods, Notions & Other Apparel Wholesaling, Men’s & Boys’ Apparel Wholesaling, and Women’s & Children’s Apparel Wholesaling, including product listings with accurate information will help you to generate leads.

Social Media Integrations

In wholesale trade website development, certain strategies help the website find a better ground within the online market. Among these strategies, one popular strategy is social media integration. Social media integration focuses on social media platforms for expanding the business online.

There are surely other ways to boost up the traffic, like hiring an SEO agency to do the SEO work and bring in organic traffic through the content. However, it is not only one thing that will bring your website the desired attention. Social media integration along with SEO practices have proven to give quite the result in recent times.

A web development company will implement different ways of social media integration. This strategy allows customers to post and share links associated with your website. Thus, promoting the company products and spreading brand awareness. Having a presence over most social media platforms and reorganizing your social media marketing efforts will get you the desired outcome.

Hire a developer for building the website but do provide them with your company’s social media handles so they can also integrate a link between them. The home page and the about us page may contain information about the company’s social media pages. Social media integration adds another source of organic traffic to the website.

Businesses in Paper Bag & Disposable Plastic Product, Furniture Wholesaling, Home Furnishing Wholesaling, Cosmetic & Toiletry Wholesaling, Drug, Lumber Wholesaling, Concrete & Clay Wholesaling, Stone, Siding & Insulation Wholesaling, Roofing, and Manufactured Home Wholesaling need to integrate social media handles to encourage prospective customers to get more information about the business and make a positive purchase decision.

Multimedia Resources for Retailers

Multimedia is one of the important parts of any website as it gives your audience audiovisual information. It has been proven that multimedia contents target more audiences than text content. The human brain finds multimedia content more appealing than text. So, including multimedia resources, while developing your business website is a crucial step.

Multimedia is composed of images, videos, infographics, and vlogs. Images are a great way to encourage your audience to stick to your site as it is a pictorial representation of text. Always hire a website development agency that knows the correct usage of images at the right place with the right color scheme.

Another way to keep people engaged on your page is with the correct usage of infographics which is a crucial part of designing and developing websites. Infographics are a great way of giving information about your business and products, which are eye-catching than simple text.

Videos, on the other hand, is a powerful tool that helps to increase your google ranking as your website would likely come within the first five searches if you use it smartly. For your wholesale trade, all you need to do is to attract more retailers to your official site, and videos can make it happen. Always Hire a website developer who knows the correct usage of interactive content so that your audience can find your site interesting.

Businesses like Electrical Equipment Wholesaling, TV & Appliance Wholesaling, Electronic Part & Equipment Wholesaling, Tool & Hardware Wholesaling, Plumbing & Heating Supplies Wholesaling, Heating & Air Conditioning Wholesaling, Refrigeration Equipment Wholesaling, Construction & Mining Equipment Wholesaling, and Farm, Lawn & Garden Equipment Wholesaling must include multimedia resources for retailers.

Online Wholesale Inquiry Form

Another important step of designing and developing wholesale trade websites is adding an inquiry form. A Wholesale Inquiry Form helps the retailer as well as the wholesaler in many ways. As a wholesaler, an inquiry form will generate more leads which will help in conversion and business generation. Furthermore, it will help in keeping track of all the inquiries and increase the chances of email marketing.

Whereas a wholesale trade website development process must make the retailer feel more connected with the business. And the best way to offer help to the customer is by adding an inquiry form which will help in building up the trust factor.

An inquiry form must include the following basics.

• Name
• Business Name
• Type of business
• Business Size
• Contact Name
• Contact address
• Contact Number
• Official mail
• Business website
• How did you know about us?

Website development will not be completed without adding an inquiry page. Businesses like Camera & Film Wholesaling, Copier & Office Equipment Wholesaling, Computer & Packaged Software Wholesaling, Restaurant & Hotel Equipment Wholesaling, Medical Supplies Wholesaling, Glasses & Contacts Wholesaling, Laboratory Supply Wholesaling, Metal Wholesaling, and Coal & Ore Wholesaling must ensure to put online wholesale inquiry form to attract customers make a positive purchase decision.

The Final Wrap

There are many benefits to having your retail or wholesale store online. You can reach more customers beyond your brick-and-mortar location, and the potential for growth is endless.

Earning the loyalty of your customers is also easier because of the many rewards programs and incentives that you can give them. The Shopify apps can surely help you gain more customers and keep your existing ones happy.

WebRock Media is a leading website design and development company with years of experience building wholesale business websites. Get in touch with us today to discuss your requirements for wholesale trade website design, and let us give you a rate quote.

We hold years of experience in building commercial websites for businesses from different countries and helping them grow their business. After all, the aim of every business is to have more sales conversions and grow their business. Our website design and development team ensures to build stunning websites that not only attract new customers to the website but also help them get what they are looking for through your wholesale trade website.

We offer the right aesthetics, features, and functionality in every website we build for our clients. Our aim is to help you with a robust wholesale trade website so that you can get more and more conversions and achieve all your business goals.

Contact us today and let us know your requirements and the kind of features you want to add to your business website so that we can create what you seek and woo your clients.