Shopify vs Wix

Shopify and Wix are well-known e-commerce website builders. An increasing number of online business owners are using these two options to buy their websites. When it comes to choosing one of the two options, you need to consider your business requirements, size, budget, and technical capabilities. 

Though Shopify is more scalable and perfect for larger online stores, it is expensive and a bit difficult to use. Thus, it is a great choice if you have high power and not a good option if you need to launch and run your website quickly.

Wix can be a better option if you run a small business and want to maintain a positive brand image. 

Read on to learn Shopify vs Wix comparison as that would help you to choose the best option for your online store. 

Shopify vs Wix – What are the Key Differences?

Shopify has more robust features and thus, you take longer for you to grasp it. With Shopify, you can grow further even your large business. As Wix is user-friendly, you build your online store with it quickly.  

Shopify’s price starts from $29/month, while Wix’s e-commerce plans start from $23/month. Thus, Wix is more affordable than Shopify. 

As Shopify comes with better tools, it helps you to increase sales rampantly. But with Wix, you get more creative freedom to build and grow your online store. 

Shopify was built to help business owners to build their e-commerce websites exactly the way they want. Though Wix is only a website builder.  

Shopify vs Wix – Which is More User-Friendly?

As mentioned earlier, is a robust e-commerce platform created only with the purpose to build online stores. It comes with a user-friendly and intuitive admin interface to help users launch their e-commerce website easily. 

The Wix editor is highly intuitive and it offers a drag-and-drop facility to build e-commerce sites easily and within a very short span of time. It also allows adding new functionalities instantly and enjoy running your site fully with all high-end features.  

Wix performs everything in a convenient location. Its editor is a little difficult to use. Once you get used to it, you can easily drag and drop components into place which makes it simple to build an online store. As Wix has a What You See Is What You Get (WYSIWYG) editor, you can easily make changes to your web pages and see exactly what they would look like in real-time. 

It’s simple to do modifications in your online store. You only need to click on the listing to access the pop-up menu and start right away. When you start working on e-commerce website development, it gives you access to your preferred template. Then you can customize all elements to display your brand only by using a cursor.

A Wix eCommerce template consists of an inbuilt store page. To add and edit your products, click on the demo listings. You can also add a collection and group products and group products together to deliver a more enriching user experience.  

Though Wix is designed to support a vast inventory, you can add product collections to your website for simple customer browsing. It is easy to use for many store owners. If you have a larger inventory, you tend to face certain barriers. 

Shopify is perfect for bigger stores as it simplifies and quickens the process of adding many products. It is a dedicated e-commerce solution that provides product selling and management. Though its heavy editor has certain complications. 

Thus, it can be concluded that Wix is more user-friendly than Shopify. The former is known for editing features that help you to launch and run your online store immediately. Wix may not have similar functionalities to Shopify but you can use the former easily.

Bottomline

Wix is a perfect choice if you want to build a new and small business that needs a cost-effective entry plan without compromising on features. It’s user-friendly and gives you creative freedom that is ideal to use for improving brand recognition.

Go for Shopify if you have larger businesses looking for a robust platform to promote business growth. So, you need a higher budget to start with Shopify. It’s a lucrative investment because of the excellent sales tools and app store. 

Choose Wix if you want to start and run a small online store. It gives you creative freedom, vast template options, and better blogging facilities. You can start building your eCommerce website for free or at minimum costs by availing of cheaper price plans starting at $23/month.

Use Shopify if you run a larger business, want powerful features and integrated advanced analytics. With Shopify, you can also build an online store with a wide variety of payment gateways.