Top 6 Tips for Product Page Design

The eCommerce industry faces massive competition. With many industry giants running their eCommerce business successfully, it has become even more difficult for small business owners to sustain themselves in the market.

But, there are a few tricks of staying in the industry, beating the competition, and emerging as a successful business. In this article, we will discuss all the necessary steps to follow while designing and developing eCommerce website and how to pay special attention to the product page design.

If you run an eCommerce site, you must know that today’s customers have a very high expectation from the site while making purchases online. And, the product pages of the site must be as per the expectations of the customers.

As per surveys, the average customers in the US expect six images and three videos on an average on the product page. The product page design plays a vital role in getting sales conversions. If your customers do not like the product page or its design, the chances of them abandoning the site are more. And, this will mean a loss of business for you, and you can not afford that as a business owner. So, you must hire eCommerce developer with optimum expertise and experience in designing such product pages.

Let’s Discuss The Top 6 Product Page Design Tips For eCommerce Site

1. Offer Relevant Product Description

When you create the product page, the most important thing you need to do is add relevant product descriptions. Your customers should be able to find the basic information about the product like its size, dimension, weight, color, the material used, etc. The shortcomings of online shopping are that customers can not see the product for real before purchasing it, and they entirely rely on the information provided on the site.

So, offer information that is valid about the product and make your customers happy. When the customers find the product quality matching with the description offered by the site, they will use the website more for making purchases of other products too. You will get more sales conversions and more profit.

2. Keep The Product Information Short And Precise

Though product information is important in an eCommerce site, do not go overboard with it. Use only relevant information about the product. You may also opt for different toggle opinions while designing the product page for an eCommerce site.

There are many users who prefer skim reading the product information and accordingly make a purchase decision. Bombarding them with excessive product information will lead them to abandon the site and move to your competitor.

Hire eCommerce developer with relevant experience in the field to come up with a classy product page design that will not only attract customers but will also help in conversions.

3. Use High-Quality Product Images and Videos

As your customers entirely rely on the product images or videos, you must add high-definition images and videos to give a fair idea to your customers about what they are going to get. Consider this aspect while eCommerce website design and pay attention to make the product pages appealing to customers’ eyes.

You may invest a bit extra and opt for professional photography to take images of products from different angles to offer a good view of the products to the customers. Hire website developers with relevant experience in designing and developing eCommerce sites so that they can make the website fun for customers to buy products.

Remember, if you can offer a good customer experience, the chances of getting sales conversions will be more. And eventually, you will make more profits and beat all market competition.

4. Add Customer Reviews for Products

Customer reviews act as social proof for product quality. Adding customer reviews on each product page will add some relevance to the product and will encourage the audience to try out the product.

Ask the website developer to add the option where customers can add their reviews for the product. This will also help in building trust among the existing customers as they add a product review based on what they feel about the particular product. And, finding real reviews helps new customers to choose your eCommerce site, buy products and feel happy about getting a genuine product.

Ask the website design and development team to add a separate section on each product page for the product reviews, and you are good to go.

5. Add Information About the Service Policies

As customers will be purchasing the products online, they must know about the services policies offered by your site. Being upfront about the terms and conditions, shipping charges, locations you cater to, etc. will help the customers make the right purchase decision.

You must also add information about the product return policy. A clearly written return policy will help the customers get some breather about the fact about whether they are covered if something goes wrong with the purchase. It is especially more important if the product delivered is damaged or if it is not up to the customer’s expectations.

When the customers are sure of getting covered in case of a product delivery goes wrong, it will increase the chances of making the purchase. Then there are situations when customers are not satisfied with the product quality, and they must have the provision to return the same and get reimbursed accordingly.

So, make sure to add all the relevant information about the service policies you and your company offer to all the customers.

6. Make Your eCommerce Site Mobile Friendly

Today’s customers spend more time on their mobile devices than their desktops. So, make sure that the eCommerce site is mobile-friendly. Go for a responsive website design so that the site offers an optimal user experience when accessed from a mobile phone, just like the desktop version.

Hire responsive website developer with relevant experience and expertise in developing eCommerce sites. You will get a stunning site with a high-end user interface and user experience. And, as your target customers are happy using the eCommerce site, you will have more chances of getting sales conversions.

Offer a great user interface and user experience, and you will surely have a great and successful eCommerce business. Hire expert eCommerce developers and let them develop a website that is not only fun to use but also offers the best user experience while shopping online.

The Bottom Line

As you hire website developers or eCommerce developers, you must discuss the requirements for your site beforehand. This will help you meet your expectations in a far better way and attract customers to your site and encourage them to try out a product from the listings.

Onboarding experienced eCommerce developers will help you get what you desire and make your website robust, offering a good UI/UX. Ensure a top-of-the-line eCommerce product page design and woo your customers with all the relevant information about each product. If your customers are happy shopping from the site, they will come back each time they want to make a purchase, and you will pave the way for future sales transactions and profits.

Ensure the best eCommerce product page design and attract more customers, generate leads, and gain conversions. Hire the best eCommerce website designers and developers and let them create a site that offers the best navigational experience. As your customers enjoy navigating from one product page to another and checking through the product description and images, they will tend to make a purchase from the site and offer you the chances of ripping in the benefits.

Ensure the best product page design and enjoy running an eCommerce business.